About Us

In a decade and a half, since it made a modest beginning, Associated Supplies has come a long way. Incorporated in 1997 to service the growing needs of the transport segment in Tanzania, the company has been, over the years, in the forefront as one of the leading supplier of Tyres & Batteries to the automotive segment. Guided by a clear management vision, a sound financial backing and the commitment & conviction of energetic and experienced workforce, Associated Supplies is today recognized as a major force in the automotive aftermarket of Tanzania. The key, however, has been its unflinching and total commitment to providing the best quality of products and services – a philosophy the company and all its employees have lived with, making it a way of life.

The strength of the company lies in its long term association with the suppliers and customers alike. With the backing and support of some of the leading international brands like Kumho Tyres, Exide Batteries, Apollo Tyres etc. the company has been able to develop an enviable network of dealers and consumers all over Tanzania most of whom have been associated right from the inception of the company. The faith and the trust that the customers have in the company is reflected in its ever increasing customer base.

The company invests heavily in training its workforce so that they remain abreast with the latest developments in the industry. Today, its workforce is acknowledged as one of the most knowledgeable one. The learnings are used to educate the customers on proper ‘Tyre & Battery Care’ methods & techniques, thereby helping them get better service from the products. This has paid rich dividends as the company has been able to build and retain a loyal customer base.

The year 2004 was a landmark year in the short history of Associated Supplies. The company was instrumental in launching a sister company – Supreme Tyres Ltd. – a retreading outfit, giving the transport segment in Tanzania the much needed solution to reduce the overall expenses on tyres. Driven by the quality of its retreads, Supreme Tyres attained the market leadership status within months of its launch. Simultaneously some more products (Paper, Inverters & Bitumen) were added to the product range making the activities and reach of the group more diverse.

The march continued and in 2011 the company decided to expand its operations by venturing into the adjoining country of Zambia with the existing products along with the addition of Agro Chemicals in its bouquet.
The growth story continued in 2012 as well with the acquisition of a running Fuel station along with the distributorship of Relstar Lubricants. Another feather in the cap was the venturing into the retail business thru its first retail sales and service outlet in the upmarket area of Namanga in Dar-es-Salaam, Tanzania. 2013 saw the opening of its second sales and service outlet in Njeero, the upcoming retail hub of Arusha. These state of the art service centres are the first two in the series of service centers which are planned to be opened in the near future.

For a company which started off as a ‘Self Employed’ outfit to providing employment to many, from a single product to multiple products, from a single location to multiple locations including overseas, Associated Supplies has come a long way. Yet, within the company, the belief is that this is just the beginning, and there is no finishing line….